To know if art investment is right for you might want to consider who is investing in art and why.
Twentieth-century art may start with nothing, but it flourishes by virtue of its belief in itself, in the possibility of control over what seems essentially uncontrollable, in the coherence of the inchoate, and in its ability to create its own values.
___________________________________________T. S. Eliot
Just a Thought: Teri Horton the purchased a work later authenticated to be by Jackson Pollock. She paid $8 for it.
She is asking 50 Million for it.
Art as an investment takes two basic forms. Corporate and Private investing.
Corporate investing in art can take the form of buying multimillion dollar works from masters for future resale and recouping of profits to buying imposingly beautiful art to decorate the place of work.
One successful beauty salon and day spa displays a stainless steel sculpture in front of its businesses. Is it any wonder it is constantly winning awards, not only from the industry but also voted by the customers who use the services of the spa.
Those sculptures are paying a dividend with every customer they attract.
Private art collectors can include the person next door and you would never know it. One publicist who has worked for me has a signed photograph of John Lennon. Friends, acquaintances and collectors of Jonathan Steele artworks decorate their walls with the art they have collected through the years.
Many pieces will never be sold. Some are cashed in like a savings bond to allow purchasing an even more extraordinary work of art. Once a gallery owner seeing what he felt to be potential in me purchased outright 12 of my first sculptures.
Private investors can be anyone and anywhere.
Most importantly, they can be you.
To become a serious investor you will want to read the next part...The Art of Investing.
Next Go to The Art of Investing in Art the 2nd of 8 parts.
Why should I be Collecting and Investing in Art the start of this thread.
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